Based on Vogue Fr:The luxe denim and leather brand founded by Johan Lindeberg is launching Leather Project X, an application available online as well as on smartphones and tablets, allowing users to personalize their perfect biker jacket.
Not long after opening their first Paris point of sale with a permanent concession on the second floor of Galeries Lafayette, the luxury denim and leather brand created by Johan Lindeberg is now launching Leather Project X. The application allows users to create their very own leather biker jacket and is available on line, on smartphone and on tablet. Already offered in the New York and Stockholm BLK DNM boutiques, the service allows clients to choose from three of the brand's models Leather Jackets 1, 5 and 8 as the basis for their perfect piece. The growing demand for personalization combined with the success of the Luxury Leather Jacket 8 inspired the brand to launch the application and as part of this project eight jackets were customized by models including Anja Rubik, Caroline de Maigret,Carolyn Murphy, Daria Werbowy and Karlie Kloss before going on sale. Now every customer can create the jacket of their dreams in a few simple steps. After choosing the cut, shoppers choose their preferred shade from a huge range of colors including emerald, burgundy and electric blue, before building their jacket piece by piece from collar to cuff in lambskin, suede or sheepskin. The design possibilities are surely endless. Available from €2,600 in sizes XS to L, once the digital version of the jacket has been designed it is sent to the BLK DNM studio where in the space of six weeks the real thing is created, before being delivered to your door. Try the innovative application now at www.leatherprojectx.com.
GET UP EVERYONE,DESIGN YOUR OWN BIKER JACKET !!!