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Monday, November 03, 2014

three highly anticipated Cooperations

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Fashion brands never like walking alone. And some designers and celebrity stars never want to feel idle. As costumers, we never get rid of the pleasures of shopping those garments of visual impacts, especially they are all labeled in industry idol names. Origin off, summary on. Shortly afterwards several months three cooperated collections will come to the surface. Assertively, those three will gather the crowd waiting in stores and rise the number breaking the sales records.



Cooperation 1:Alexander Wang for H&M

New York based designer Alexander Wang keeps filling fashion fans` belly with his street inspired designs in his home-brand Alexander Wang also with his dynamic urban-chic looks in Balenciaga. This month, a new Wang`s recipe will be added on table which cooked by Alexander Wang and Sweden retails H&M. Unlike some ex-H&M-collections, Wang`s H&M collection was dominated as performance wear. By convention, black, write, and gray color the collection, and marked logo"Wang" printed in every single piece. Zipper/mesh marginalized shoes make you feel walking through the sporty air. About the cooperation, Wang said:"I am honored to be a part of H&M's designer collaborations,"The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle." On 6,November,Would you like to try Wang`s new recipe? I will. 

Cooperation 2:Beyonce and Topshop owner Philip Green will build up  Parkwood TopShop Athletic Ltd


Queen B decided to go further to launch a clothing retail company more than a fashion line.Team up with TopShop owner Philip Green, the Parkwood TopShop Athletic Ltd is forming. The company aims at producing a athletic street-wear brand which will be permeated in a set of outfits, footwear and accessories. This is not the first time Beyonce stepped into brand-cooperation, remember that H&M one? And our pop star even launched her own brand "house of Dereon" in 2005. For TopShop, the wisdom business move has worked before. Kate Moss had done two collections for TopShop which proved to be Incredibly successful. This time, cooperated with music iconic, Philip Green told press:'We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland.'Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category.' For the record, all the pieces of Parkwood TopShop will be sold in TopShop stores from Autumn 2015.

Cooperation 3:Iggy Azalea cooperated with Steve Madden

When a singer whose singles on the top of music chart, figures listed in magazines,launching a collection with a brand is just a matter of course. Rapper princess Iggy Azalea will launch a line with footwear brand Steve Madden. As she describes:“These are just my personal favorites but there are 15 different styles in total,” and “They will be available in stores world wide next February. Everything feels fun and with a little sporty twist.” Through her instagram, Iggy offers her fans a peek of her design. A high write deed-heel , blue satin diamonds-decorated sandal. I dare bet this shoes line would be Popular and critically acclaimed






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